Simplicity is the new sophistication01 Aug 2017
Sapa Building System refines its brand to mirror its values, origins and business model ... and becomes Sapa.
Sapa Building System has recently launched a rebranding exercise to be fully implemented before the end of this year. Driven by simplification, Sapa Building System is strengthening its brand to better mirror its values, origins, business model and product offering. The ultimate purpose is to align the brand with the corporate identity yet differentiating it from the group’s other business areas. One world, one brand, one logo. The rebranding was driven by the company’s growth and the need to deliver a clear, compelling message and face the future changes and challenges as a strong company.
One world, one brand, one logo
The new Sapa logo is the clear visualisation of a strong and outright brand, focusing on the single common denominator in everything we do: aluminium.
Colour differentiation from our parent company will be simple and characteristic. The Sapa logo will be used in a distinctive green derived from the deep green of the Scandinavian pinewoods where the company has its roots. It also symbolises the ‘green’ character of aluminium, the material being the heart and essence of all our products.
The logo is purified, simplified and mainly used in a stand-alone version stressing our open, clear and approachable business culture. Its clean and minimalistic style refers to the Scandinavian way of life and doing business: an honest, simple and straightforward no-frills approach. What you see is what you get with Sapa.
In line with the Sapa heritage
This simplified approach is directly in line with our Scandinavian roots. We just love simplicity in design, in attitude, in relationships, in workable solutions… Simplicity is also reflected in our flexibility, embedded in the DNA of our people. We mix local with global, providing the best products and solutions worldwide in a straightforward, respectful and sustainable way. Growth, performance and client successes are increasingly measured against climate effects, energy demands and urban expansion. Ambitious? Yes! But it doesn’t get much simpler than this!